Hi, I’m Irene.
I’ve spent the past 20 years working in communication, developing and curating content projects around storytelling, food, lifestyle, and travel. Over the years, I’ve run a blog, collaborated with publications such as Corriere della Sera, and published two cookbooks. My work has always been rooted in storytelling — in particular, how places, food, and people can express identity and culture.
Today, I’m building something new, something born from a very real nee I’ve observed over the years, working closely with people visiting Florence and Tuscany, who often feel overwhelmed and in search of clarity.
A curated editorial platform dedicated to Florence, Tuscany, and beyond — focused on travel, hospitality, artisanship, and meaningful experiences. A space where I share places, stories, and realities that feel authentic, rooted, and carefully selected.
You will find aperitivo spots, viewpoints, restaurants, exhibitions, antique markets, artisans, art workshops, and people who, in their own way, help shape the identity of a place.
This is not just a guide, but an evolving editorial project and cultural platform — constantly updated as I revisit places and expand the narrative.
I hope you enjoy
Irene
Some sections remain editorial and freely accessible. Others may become dedicated, supported spaces, clearly marked as such.
All collaborations and inclusions are always kept separate from the curated selection.
If you are a brand, institution, or independent reality aligned with this vision and feel you could be part of this world, feel free to reach out at:
What belongs to this world:
simple, everyday places with a story
beautiful and refined experiences
luxury with meaning, never empty aesthetics
places deeply connected to the local culture
people who support small, independent businesses
anything with identity, character, and a sense of place